Lyndal | Founder (ide)ate Studio10 Signs Your Go-to-Market Need a DEI LensYour go-to-market’s secret weapon.4 min read·Apr 10, 2024----
Lyndal | Founder (ide)ate StudioTommy Hilfiger Adaptive: A Case Study in Inclusive FashionIn 2017, Tommy Hilfiger disrupted the fashion industry with the launch of its Tommy Hilfiger Adaptive line. This line aimed to address a…3 min read·Apr 2, 2024----
Lyndal | Founder (ide)ate StudioCase Study: Fenty BeautyFor decades, the beauty industry held a narrow vision of who deserved to be represented, till Rihanna’s Fenty Beauty smashed this paradigm3 min read·Apr 2, 2024----
Lyndal | Founder (ide)ate StudioInfamous Exclusion Fails: H&M Case StudyContent Warning: This article discusses racism | In 2018, H&M was accused of racism after a distasteful t-shirt featured online4 min read·Apr 2, 2024----
Lyndal | Founder (ide)ate Studio(ide)ate Studio’s Theory of Change(ide)ate Studio is a Diversity, Equity & Inclusion (DEI) consultancy that helps organisations explore what’s possible beyond the status…2 min read·Dec 17, 2023----
Lyndal | Founder (ide)ate StudioWhy do we talk about the Cost of Exclusion?Why do we talk about the cost of Exclusion?3 min read·Dec 14, 2023----
Lyndal | Founder (ide)ate StudioCalculating the Cost of Exclusion on your businessThe Cost of Exclusion (also, Cost of Inaction) emphasises the risks of failing to address DEI, while the business case highlights the…3 min read·Dec 14, 2023----
Lyndal | Founder (ide)ate StudioHow did we get here? A DEI OverviewHaving worked in Diversity, Equity & Inclusion (DEI) for several years alongside global clients spanning the APAC region, I’ve observed…17 min read·Dec 5, 2023----
Lyndal | Founder (ide)ate StudioTransdisci-wha??It’s equal parts overwhelming & exhilarating to know that every conversation, inquiry & chance taken can lead to something mind-altering.3 min read·Oct 26, 2023----
Lyndal | Founder (ide)ate StudioUsing Blue Ocean Strategy to Foster DEI Buy-in & Unlock Competitive Advantage“DEI is a transformation strategy, a way of being and thinking, and not merely an employee experience strategy.” — Amira Barger6 min read·Sep 1, 2023----