Lyndal | Founder (ide)ate Studio – Medium

Lyndal | Founder (ide)ate Studio

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Why Authentic Inclusive Advertising Is Essential for Brands

In case you missed it, the Unstereotype Alliance recently launched The Business Case for Inclusive Advertising, the result of a years-long…

Nov 27, 2024

Why Authentic Inclusive Advertising Is Essential for Brands

Nov 27, 2024

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Case Study: Fenty Beauty

For decades, the beauty industry held a narrow vision of who deserved to be represented, till Rihanna’s Fenty Beauty smashed this paradigm

Apr 2, 2024

An image of dozens of women with different skin colours

Apr 2, 2024

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Calculating the Cost of Exclusion on your business

If the laws, advice, guidance and campaigning has not persuaded business of the need for more diverse & inclusive business practices, then…

Dec 14, 2023

Colourful illustration of a group of diverse people

Dec 14, 2023

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What Is An Inclusive Brand Strategy (and why is it important)?

Inclusive Brand Strategy is a comprehensive approach that integrates Diversity, Equity & Inclusion into brand strategy.

May 21, 2024

A decorative illustration featuring businesspeople building a rainbow-coloured structure Source: Midjourney

May 21, 2024

10 Signs Your Go-to-Market Need a DEI Lens

Your go-to-market’s secret weapon.

Apr 10, 2024

an illustration of a group of diverse people in cream & green hues.

Apr 10, 2024

Tommy Hilfiger Adaptive: A Case Study in Inclusive Fashion

In 2017, Tommy Hilfiger disrupted the fashion industry with the launch of its Tommy Hilfiger Adaptive line. This line aimed to address a…

Apr 2, 2024

A fashion shoot featuring two people wearing Tommy Hilfiger Adaptive. The man is in a wheelchair & a woman appears to have a bionic arm.

Apr 2, 2024

Infamous Exclusion Fails: H&M Case Study

Content Warning: This article discusses racism | In 2018, H&M was accused of racism after a distasteful t-shirt featured online

Apr 2, 2024

Apr 2, 2024

(ide)ate Studio’s Theory of Change

(ide)ate Studio is a Diversity, Equity & Inclusion (DEI) consultancy that helps organisations explore what’s possible beyond the status…

Dec 17, 2023

(ide)ate Studio’s Theory of Change

Dec 17, 2023

Why do we talk about the Cost of Exclusion?

Why do we talk about the cost of Exclusion?

Dec 14, 2023

Colourful illustration of a diverse group of people

Dec 14, 2023

How did we get here? A DEI Overview

Having worked in Diversity, Equity & Inclusion (DEI) for several years alongside global clients spanning the APAC region, I’ve observed…

Dec 5, 2023

A colourful illustration depicting people in a maze

Dec 5, 2023

Lyndal | Founder (ide)ate Studio

Lyndal | Founder (ide)ate Studio

Helping organisations overcome entrenched, unconscious and unhelpful dynamics: https://www.ideatestudio.io/

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